Anyone Had Good Results With Seo In Bradford?

I've been trying to get a better handle on my business's search visibility and started looking into seo services bradford based providers over the past few weeks. Honestly it's been a bit much to sort through, since some places are heavy on technical fixes while others lean more into content and local listings. Still figuring out what actually moves the needle for a smaller business like mine versus what's just padding out a bigger package. Right now my site does fine for people already searching my business name, but I'm barely showing up for the more general stuff people type in when they don't know I exist yet. From what I've gathered, a lot of that comes down to keeping local listings consistent and putting out content that actually matches how people search, rather than just describing what we do in a generic way. If anyone's gone through this recently with a Bradford-based provider, I'd really like to hear how it went. What questions did you wish you'd asked before signing on, and how long did it actually take before you noticed a real shift in rankings? Trying to spend my budget wisely instead of paying for something that doesn't end up doing much.