Arkansas Animal Groups: One Name Beats A Hundred Numbers

Here is a fundraising idea Arkansas shelters can try this week: introduce one animal by name. Fence Line Rescue, an imaginary barnyard series, opens with a stubborn hound perched on his roof as a flood creeps in, and a wet neighbor with a cracker in hand. The fictional rescue learns that a single story moves supporters more than any statistic. Episode 1 is short and free at the Home Page link.