Washington, D.C. Groups: The Horse That Filled The Auction

The printed posters drew zero sign-ups. Then someone shared a story about Parsnip, an aging racehorse, and a stranger replied that she had cheered him on decades ago. Registrations followed. Episode 6 of the fictional Fence Line Rescue turns that into advice D.C. nonprofits can use: focus every post on bidder sign-ups, have each board member make a few calls and feature one prize each day. Read it at the Home Page link.